IMA Lab Website & Branding

Project Role: Lead Designer, Copywriter

During my time working in the IMA Lab, I found myself with a lull in work and proposed branding the IMA Lab and building out a portfolio website to better showcase our work, team, and process. I was given a one month timeline to build out full brand collateral, collect and create project assets, write all website content and design and develop a website.

This website was created as a portfolio for the IMA Lab. The site includes information about the lab, work examples, and contact information. This project provided a great opportunity to build out content surrounding our process, team, and accolades while getting creative with implementation. The full site is static HTML and CSS. The branding fits into the overall Indianapolis Museum of Art brand guidelines as previously developed by Pentagram.